#TrueToLife,  News

It’s Time to Say “Goodbye”

But, before we do, say “Truprint“. Go on. Try it. “Truprint“. In fact, strike a pose. Your best pose. Hold it. Smile wide. Now say it. “Truprint“. Bring back any memories?

What about “Free film every time“? Try that instead. “Free film every time”. Ring any bells?

For a while in the ’80s and ’90s, it seemed almost everyone and their dog said “Truprint” at one time or another. Especially the dogs…

Truprint was a household name and a trusted friend. The kind of friend you invited to all of your special occasions. It’s likely we were there when you were born. Such lovely dimples! And you still have them… awwww!

We were probably invited to your first birthday, but thankfully didn’t have to clear up afterwards. We probably saw your first steps, shared your first holiday, beamed with pride on your first day of school, shed a wistful tear on your last.

From your firsts to your lasts and everything in between, we were probably there.


In fact, we’re probably in your loft right now. Don’t panic. It’s actually all the fault of a small, glossy green pouch. And on that pouch, in red, yellow, green and blue is the word Truprint.

To us, it was and still is… iconic. For many people that little green container held treasure, or at least the promise of it. Not treasure in the form of gold or jewels, but treasure in the form of something with far greater value. Memories.

Fresh out of Jonny’s loft!

Once-only, never-have-another-chance-to-record-it memories, all expertly preserved in the physical form of photos. Lovely, glossy, wonderfully smelly photos. Photos of you maybe. Not that you smell.

There were magical moments, miserable moments and mundane moments. There were picture-perfect moments. There were picture-imperfect moments. There were plenty of happy and not so happy accidents. It was all of life, unfiltered. And, if the pouch was iconic, the experience was even more so.

Unfiltered and Unrefined

Remember it? The careful removal and posting of the film? The unbearable fortnight wait until it magically re-appeared again, transformed into a slick, green, chunky envelope shining on your doormat? The eagerly anticipated opening? It was a process filled with apprehension, excitement and wonder. And you did wonder.

You wondered whether Auntie June’s head would be missing again. You wondered whose idea it was to put the tall ones at the front. You wondered who was secretly smearing your lenses with butter.

FREE FILM, every time!

Would there be sun squint, red eye, eyes elsewhere, eyes closed? Would little Johnny be picking his nose? Again? Would things be too close or too far or too dark? Would there be thumbs? Where was that place? The Land of the Giant Thumbs. It seemed everybody holidayed there at least once.

Not that it mattered. You got a free film. There was always next time.

Staying True

It’s almost impossible to imagine now. Not in the Digital Age. Imagine taking a picture and having absolutely no guarantee that what you thought you saw would be what you’d actually get. Now you see what you get instantly and, if you’re not satisfied with it, you can change it in a hundred different ways.

It makes us sad because we loved all of that. We loved the uncertainty, the not knowing. We loved the variety and we loved the honesty of it.

So, like we said, it’s time to say “Goodbye”.

Old vs. New

Goodbye, not because we’re going anywhere, but because that time has truly gone. Like all things, who and what we were then is not necessarily who and what we are now. But looking back has helped remind us of something. Something very important.

It’s in our name – Truprint – True + Print.

True – In accordance with fact or reality. Accurate or exact. Loyal or faithful. Honest.

Print – Produce, especially in large quantities, by a mechanical process involving the transfer of text or images to paper.

Our name, our heritage, our business is and always has been the honest, genuine, faithful, exact reproduction of your text or pictures. We still love paper. We still love printing. There are other mediums available.

But, most of all, we still love the honest and the genuine. Real photos of honest moments telling genuine stories. Leave the exact to us.

Be true to life

We believe, and always have, that the truest representation of yourself is the best representation of yourself. Be true to the original. Be true to life. It’s still our belief, it’s still our philosophy. It’s in our name after all.

In fact, we love it so much we’re starting a movement – #betruetolife. Why not join us?

Go on be brave. Don’t distance yourself. Bring life closer.

Shun the staged. Mothball the made-up. Unfake. Put yourself in front of life. Put yourself, your real self, in front of the camera. And while you’re there, why not smile wide and say “Truprint”.